Bas Roestenberg, COO of KYP Project speaks about the challenges and opportunities of introducing a digital product into a new market. KYP Project (Keep Your Promise) is a start up company based in the Netherlands that has begun the process of introducing their product into the North American market. Bas talks about the pace of change in Europe vs. North America and although there are differences there is a common thread around the industry wide drive toward digital transformation. KYP Project fits nicely into this transformation, as their product helps companies plan with ease, connect project partners and reduce the hassle of construction scheduling.