Site leaders struggled to motivate workers; some were punching the clock. In the past, site leaders would motivate their crews with threats since they could easily replace anyone not performing. Fear does not work today, and site leaders need new ways to manage their crews.
Skilled workers can be more productive, take ownership, and show initiative, but these frustrations are holding them back:
Some of the best builders try to solve these pains by engaging workers and creating great job site experiences. However, these efforts depend on extraordinary site leaders and are hard to scale consistently and fairly across projects.
